Digital Marketing Specialist

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DATE POSTED: July 20, 2026

EMBERS Staffing Solutions is seeking an experienced and results-driven Digital Marketing Specialist to lead our digital marketing strategy and drive business growth. This is a hands-on marketing role focused on generating qualified B2B leads, increasing brand awareness, optimizing customer journeys, and supporting sales through digital channels for EMBERS Staffing Solutions.

As a social enterprise staffing agency, every client we serve helps create employment opportunities for people facing barriers to work. Our marketing strategy must communicate both our business value and our social impact while positioning EMBERS as the staffing partner of choice across Western Canada.

The ideal candidate has a strong background in digital advertising, social media marketing, marketing automation, analytics, and lead generation. You understand how businesses buy services, how to build effective marketing funnels, and how to optimize campaigns for measurable ROI.

Pay range: $58,000-$74,000/year

To apply, send your resume and a brief cover letter to marketing@emberscanada.org.

    • Develop and execute digital marketing strategies that generate qualified B2B sales leads.

    • Plan, manage, and optimize paid advertising campaigns across Google Ads, LinkedIn Ads, and Meta.

    • Build and optimize customer acquisition funnels and marketing automation workflows.

    • Develop customer journeys that nurture prospects from initial awareness through to sales conversion.

    • Monitor campaign performance, analyze data, and continuously improve conversion rates and return on investment.

    • Manage Google Business Profiles and online reputation across multiple branch locations.

    • Lead EMBERS Staffing Solutions' social media strategy with a primary focus on LinkedIn, supported by Facebook and Instagram.

    • Create engaging content that builds brand awareness, showcases industry expertise, promotes client success stories, and attracts both employers and job seekers.

    • Develop content that highlights our unique social enterprise model and community impact.

    • Support executive thought leadership by managing content for the CEO's LinkedIn profile.

    • Monitor engagement, respond to inquiries, and measure performance using analytics.

    • Manage and continually improve the EMBERS Staffing Solutions website.

    • Develop SEO strategies that improve rankings for staffing and workforce-related search terms.

    • Create blogs, landing pages, case studies, and other content that supports lead generation and thought leadership.

    • Optimize website conversion paths and user experience.

    • Create and manage targeted email campaigns that support business development, client retention, and candidate engagement.

    • Develop automated nurture campaigns for prospective clients.

    • Segment audiences and track campaign effectiveness through performance metrics.

    • Ensure consistent branding across all digital channels and marketing materials.

    • Collaborate with business development, staffing, and leadership teams to develop campaigns that support organizational objectives.

    • Design digital marketing assets, presentations, and promotional materials as needed.

    • Support the charitable organization with occasional marketing initiatives and organizational communications.

Key Responsibilities

  • Diploma or Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or a related field (or equivalent experience).

  • 3+ years of experience in digital marketing with a strong emphasis on B2B marketing and lead generation.

  • Proven experience managing Google Ads, LinkedIn Ads, and/or Meta advertising campaigns.

  • Experience developing customer journeys, marketing funnels, and lead nurturing strategies.

  • Strong understanding of SEO, Google Analytics, conversion tracking, and digital marketing metrics.

  • Excellent writing skills with the ability to create compelling marketing content.

  • Strong organizational skills with the ability to manage multiple campaigns simultaneously.

Qualifications

  • Google Ads

  • Meta Business Suite

  • Google Analytics

  • Google Search Console

  • SEO tools

  • CRM and marketing automation platforms such as HubSpot

  • Adobe Creative Suite or Canva

  • Microsoft 365

Technical Skills

  • Experience in any of the following would be considered an asset:

    • Staffing, recruitment, HR, or workforce development industries.

    • Social enterprise or nonprofit organizations.

    • Email marketing platforms and marketing automation.

    • Graphic design using Adobe Creative Suite or Canva.

    • Event marketing, fundraising campaigns, or corporate sponsorships.

Assets

  • The successful candidate will:

    • Help position EMBERS Staffing Solutions as one of Western Canada's leading social enterprise staffing agencies while supporting the broader mission of creating employment opportunities for people facing barriers to work.

    • Generate a consistent pipeline of qualified B2B sales leads.

    • Increase quality website traffic and conversion rates.

    • Build a strong digital presence for EMBERS Staffing Solutions.

    • Improve engagement across key digital channels.

    • Develop effective customer journeys that convert prospects into clients.

    • Deliver measurable growth through data-driven digital marketing initiatives.

Success in this role